Klaviyo: An Excellent Email Marketing Tool For Your Shopify Store
Published: May 18, 2022
Klaviyo: the best best e-mail marketing tool for Shopify

“Did you know that there are 3.9 billion daily email users — and this number is expected to hit 4.3 billion by 2023?”

Despite the growing popularity of social media and the rapidly developing marketing technologies, email marketing is still the most mature and beneficial player in the digital marketing sphere. It gives you the opportunity to have genuine interactions with your customers. 

A good email marketing tool allows you to create numerous audience segments, target your consumers with personalized content based on their preferences, and create specific campaigns for new customers, returning customers, and customers that may not have engaged with the brand for some time.

The question is – what is the best email marketing software you can go for?

Well, Klaviyo is the right growth marketing platform that packs a punch. It enables your brand to build unlimited high-value relationships through email, mobile, and the web; and increases sales and return on investment (ROI).

Let’s dig in to know everything about Klaviyo!

What is Klaviyo & What Benefits Will It Bring To Your Shopify Store?

Klaviyo is an enterprise-level, cloud-based email marketing software solution that supports eCommerce stores. The tool helps users in pulling significant data from their eCommerce platforms/websites. Later, you can use this data to optimize business growth & performance and to personalize your marketing content.

With one-click integrations, website tracking, powerful segmentation, ROI-based reporting, pre-built autoresponders, and several amazing features, Klaviyo helps brands in driving more sales with its highly relevant and super-targeted marketing capabilities. Additionally, the tool supports integration with payment processing and point of sale (POS) solutions, such as Shopify, Magento, and WooCommerce.

Benefits of Klaviyo

Here are the 5 key advantages of why Klaviyo should be your go-to Marketing Automation provider:

1. Easy to Use Tool

With nine out of ten marketers using more than one marketing automation solution for their business, adoption plays a huge role in how businesses pick a platform. Klaviyo offers over 100+ pre-built integrations, optimum shipping solutions, and appealing reward programs. Thus, keeping your eCommerce needs sorted. From making it easier for your Shopify store to simplifying your customer’s journey, the tool covers all the essential features.

2. Advanced Audience Segmentation

Klaviyo enables you to create segments of users. These can be based on – users who placed an order/orders, used certain coupon codes, added items to their cart, viewed products, and more. Based on the data, the tool allows you to create highly targeted advertising campaigns, delivering a personalized customer experience.

3. Engaging Design & Templates

Klaviyo comes with a wide array of designs and template options that are both advanced and customizable. Using these templates, you can give your eCommerce emails a professional and captivating look. The software comes with over 70+ plug-and-play templates that give an instant facelift to the overall look and feel of your brand.

4. Smooth Integration with Shopify

The seamless one-click integration allows you to sync all your real-time and historical data. This way, you can stay on top of every interaction that takes place on your store/website. Additionally, the direct collaboration between Shopify and Klaviyo guarantees the best customer support on both of these platforms.

5. Value for Money!

Do you know what’s the most unique and exciting thing about Klaviyo’s pricing? You only pay for the SMS messages and email contacts your business requires – no annual contracts or hidden fees!

You get to choose the budget for your account and the best channel for your business – select either both email and SMS channels or only one of the two platforms. Every SMS message costs $.01 while every MMS message costs $.03. Further, its try and buy feature allows you to create an account for free. Using this, you can easily import and sync your user data and start customizing templates and emails for your eCommerce store. 

You can send 500 emails and 50 texts to up to 250 customers/contacts before you’re prompted to upgrade!

Grow Your Brand with Klaviyo!

Marketing strategies that are highly targeted, optimized, and well-monitored help eCommerce stores grow their brand eventually. Klaviyo’s powerful segmentation combines transactional and behavioral data in real-time and allows you to send targeted and relevant emails/messages as well as use the existing segments for future campaigns.

Here’s how Klaviyo helps you reap the benefits and grow your brand with time!

Greater Brand Awareness  

Sending out regular welcome flows, follow-ups, and personalized branded emails creates instant brand recognition. Additionally, to keep your customers in the loop with new product promotions, upcoming events, and ongoing sales, automate your welcome or post-purchase email flows.

Enhanced Customer Base

Klaviyo comes with the “Smart Send” feature that allows you to send out a flash sale promotion email/message to a certain group of people while avoiding upsetting customers who already purchased at a higher price. So, no more “spray and pray” email blasts!

Better Brand Experience

Klaviyo easily integrates with any eCommerce platform including enterprise-level platforms, to deliver a better and improved brand experience. The pre-built email flows shorten the period of implementing new campaigns, giving your customers a seamless experience.

Increased Brand Loyalty

You can create a consistent brand design using Klaviyo’s library of templates to increase customer trust and recognition. This way you’ll experience fewer unsubscribes and a more receptive audience.

Facebook Integration for Better Reach

Brand promotions on Facebook can help you reach new audiences that you can’t reach with email alone. And Klaviyo does the exact work for you!

You can combine traditional email marketing with Facebook’s Custom and Lookalike Audiences and voila! The “dead leads” will rediscover your eCommerce store and become new customers.

Features of Klaviyo

Klaviyo & Shopify: The Ultimate Pair

Klaviyo can seamlessly integrate with a variety of tools and eCommerce platforms, including Shopify. And if you have a Shopify store/website already, you can easily connect it to Klaviyo in a matter of minutes. The tool allows you to seamlessly collect and store customer data from Shopify right within the platform. Furthermore, helping you to leverage this data to drive more sales, deliver up-to-par experiences, and create stronger relationships with customers.

This true marketing automation platform provides way more customization, segmentation, and personalization than Shopify emails. Here are a few features you can look forward to by integrating Klaviyo with your Shopify store:

  • Complete customer lifecycle engagement.
  • Use of cutting-edge technology to generate better user predictions.
  • 70+ one-click integrations.
  • Full sync of user’s historical data.
  • Pre-built templates and designs.

The CRM software offers email marketing campaigns with a host of features that makes it easy for you to boost your marketing efforts. 

About the pricing!

Besides a free trial available for every new user, you can also use a free version, which is recommended if you want to try out the platform. Moreover, the actual pricing which starts at $20 per month, is perfect for small businesses and boutique eCommerce stores. 

Get Your Brand Noticed!

Klaviyo’s cutting-edge data science automatically generates predictions for lifetime value, optimal send time, churn risk, and gives personalized product recommendations. The real-time reporting of the software gets the most out of email campaigns, allowing each user to go down the sales funnel and generate greater ROI.

Want to get the most out of your eCommerce store? Integrate your Shopify store now with Klaviyo. Connect with the three acres team to know more!

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