Email Marketing & Klaviyo
Email Marketing is sometimes considered a bad word. Good Merchants understand the dangers of sending customers emails. While this is completely true, spam emails will not create good relationships between your brand and your customers, it is not a reason to never send an email. Well crafted, personal and properly timed emails are key to nurturing a relationship with your customers and turning them into lifelong fans.
Our Process
Setting up good email marketing is very different to setting up an online store. We’ll start by taking an inventory of the emails you already send, both transactional and marketing. By understanding the existing touch points you already have with your customers we can start to create a plan for clear and regular communication.
The next step is to clearly define a goal for your email marketing. The goal needs to be specific and measurable. A clear goal is often a specific goal. For example creating a goal to “increase revenue” is broad and lacks direction. Instead we will work with you to create a goal for your marketing that can help to influence decisions. For example your goal could be, to education our customers about our product so that we can help them take full advantage of the benefits in the future. This goal allows use to give clear direction to copy writers and designers to create compelling content.
Finally we setup the platform and propose a strategy that will work best for your industry. There are many platforms to choose from, we specialize in Klaviyo and recommend it to all of our Clients. Klaviyos integration with Shopify is very powerful and let’s use really take advantage of features like flows (automated emails) and segments. Our strategy will outline some of the key emails you should be sending to your customer in both the buyers journey, and in their lifetime as a customer.
Once we have the strategy in place, we will setup the technical side of everything, let you take care of the content and show you how to send campagins.
If you need copy writing it can be added to the scope for an additional fee.
We also have Email Marketing retainers, where we will work with you on a monthly basis to ensure that you are taking full advantage of Shopify & Klaviyo to speak to your customers.
Start Selling Online
Work with Three Acres to create your online store so you can take advantage of everything Shopify has to offer.
Why should big box stores and large corporations be the only ones to have all of the benefits.
